What happens when you don’t know what you don’t know? ( part 1 of 2)

When I first set out on my online journey of discovery I hadn’t realised I didn’t know what I didn’t know therefore, I didn’t know what questions to ask?  A situation that sent me down lots of rabbit holes in a bid to learn multiple skills and processes I thought I needed, but it turned out I didn’t, not for my business anyway.

The biggest rabbit hole for me was Google. Yes, I agree, Google is an incredible tool for finding information on anything and everything but here’s the thing with Google, it’s just information, meaning it provides facts about something or someone and there’s so much of it you’ll find yourself on a never ending journey. The problem with using Google as your go to resource is, one piece of information informs another and so you keep going with no end in sight. Worse than that, as a beginner it’s too easy to get caught in the Google trap because the stuff on there is brilliant and once you’re on, you can’t get off.


Worse than that, I also discovered the more I found out, the less I knew, so I kept on searching in order to up my game and it all just kept getting bigger because I didn’t know where to draw the line? Each new piece of information sucked me into wanting the next piece and the only way to find out I didn’t need it, was to read it first. Now you can see where the time suck comes from?


In the year I first started using Google for my research, Google Search, disclosed that its search engine found more than 30 trillion unique URLs on the Web. It was crawling 20 billion sites a day, and processing 100 billion searches every month which translate to 3.3 billion searches per day and over 38,000 thousand per second. This figure was confirmed by Google Zeitgest, which reported 1.2 trillion searches that year. Now that should give you some idea of just how much information is available on there, but do you really want to go trawling through that amount of data? Even if you stay in your own niche while you’re searching, the amount of stuff on there is colossal believe me I know, because after years of learning under my own steam, I ended up in a state of information overload courtesy of the mighty Google.


Then, through further education and self-study I gained a wealth of knowledge. Knowledge being skills acquired through experience and education. So here I was with the knowledge and information, but I didn’t know how to implement any of it and soon discovered that knowledge without implementation is just knowledge. I’ll say that again, knowledge without implementation is just knowledge and once again I became unstuck as I found myself over educated and under skilled. This time though I was in a much better position. With the learning done and the knowledge acquired I just needed to hone my skills, so that I could implement and systemise the online element of my business.

Systemize now there’s a word. I panicked when I first heard it. It reminded me of those Americanism I’ve come to love like burglarise and catastrophise and it sounded rather technical but thankfully it just meant I had to arrange my business in accordance with a definite plan or scheme. Sounds easy right but in my next post ( part 2)   here comes another learning curve .