Knowing you need true fans is one thing, knowing how to find them and what to do when you think you’ve found them, is where the lines get blurred. You can run into problems building your fan base especially on social media, most of which can be avoided with a little know how. The easiest way to overcome the dreaded platform pitfalls, is to learn to stay in your own lane and not blatantly cross over into someone else’s territory.
When planning your social media strategy, there are a number of things to consider however, for a heart centred business, driven by and built around something that is uniquely you, your social media strategy should begin with you.
People will be connecting with you first and foremost on a personal level, probably on a friendly basis and sometimes from a place of emotional intimacy, depending on your service. Either way you are the business therefore, it’s you they want to get to know, so it’s up to you to put yourself out there.
If you were wondering whether you should bother with social media that would be a yes. According to Statista the statistics portal, its estimated there will be around 2.77 billion social media users worldwide in 2019. By 2020, we’ll see search’s grip slip further on product research and social’s influence grow, especially among mobile-first consumers and emerging markets. With over 1.86 billion monthly active users and unsurprisingly, Facebook is currently the market leader in terms of reach and scope. No surprise there then!
That said, there is an etiquette to building a fan base on social media and it’s different for each platform. A lot of it is unspoken and takes time to master.
The first thing many newbies do when looking for fans and followers is to visit online groups that already have a dedicated fan base. Facebook is a popular starting point especially for small businesses. Facebook groups are even more popular because they tend to be very niche so I’ll use these groups as my example.
Visiting FB groups is a great way to find out what those in your target market want. What solutions they’re searching for, their pain points, what they love and what it is they need to make their lives better.
You can find all of this out by simply lurking in the background of a group or by commenting and contributing to the conversation, but what you don’t want to do, because it will get you into a world of trouble, is to blatantly attempt to poach customers from these groups. I see this all the time in face book groups. It happens when a new business owner gets all excited because they think they’ve just stumbled upon a gold mine of potential new customers and as a result the first thing they do is to launch into an unsolicited sales pitch. When that happens, things get very messy and I’ll share that with you in my next post.